9 Types Of Marketing Videos To Elevate Your Brand

Marketing videos have become an integral part of any business’s marketing strategy and for good reason. They’re engaging, informative, and can be incredibly persuasive when done right. In this article, we’ll delve into the different types of marketing videos that businesses can use to promote their products and services.

Types Of Marketing Videos

1. Product/Service Explainer Videos

Product or service explainer videos are perfect for businesses looking to communicate the value of their offerings in a concise and engaging way. They provide an overview of what the product or service does, how it works, and how it solves a problem or meets a need. These videos are especially useful for businesses selling complex products or services, as they can break down technical jargon and simplify the value proposition for viewers.

2. Testimonial Videos

Types Of Marketing Videos

Testimonial videos showcase satisfied customers talking about their positive experiences with a product or service. These videos can be incredibly persuasive as they provide social proof of how effective a product or service is. Potential customers are more likely to trust and choose a business that has satisfied customers than one that doesn't.

Testimonial videos can be shot in a variety of settings, such as in-person interviews, video calls, or recorded messages. They can also be used on specific landing pages, marketing emails, or social media ads.

3. Brand Story Videos

A brand's story is what sets it apart from its competitors and speaks to its values and personality. A brand story video aims to tell this story in an engaging and memorable way. They usually include the company’s history, its mission, and its goals, as well as its unique selling points.

These videos can be used across the brand's website, social media channels, or video-sharing platforms like Youtube.

4. Educational Videos

Educational videos focus on educating the audience on a subject related to the business's products or services. These videos can provide a lot of value to potential customers who might be curious about a topic but may not have the knowledge or expertise to understand it fully. Educational videos can help build trust and authority among the audience and position a business as an expert in their industry.

These videos can be hosted on a company blog, or social media channels or be shared with customers and prospects directly via email or other marketing materials.

5. Animated Videos

Animated videos use animated characters or graphics to tell a story, explain a concept, or showcase a product or service. These videos can be fun and engaging to watch and can effectively communicate technical or complex information in an easy-to-understand format.

Animated videos are used for different purposes like marketing products, and services, or explaining a business process or system. They can be shared on most online channels, including social media, websites, or YouTube.

6. Event Videos

Event videos provide a glimpse of an event hosted or sponsored by the business. These events can include product launches, conferences, and trade shows. This type of video marketing can encourage people to join similar events in the future.

Event videos can be shared just after the event on social media, video-sharing platforms, or email campaigns.

7. How-to Videos

How-To videos are a type of educational video that shows users how to use a product, service, or tool successfully. They can showcase the features, use cases, and benefits of the product or service with a step-by-step guide.

How-to videos can be used for creating product tutorial videos, recipes, DIY projects, or even software tutorials. This type of video content can be shared on many social media platforms like LinkedIn or Instagram, website blogs, or product pages.

8. Behind the Scenes Videos

This type of video gives viewers a sneak peek into the business's daily lives, showing things like how products are made, the daily routine of employees, or the process of acquiring new customers.

Behind-the-scenes videos allow the viewers to get an intimate look at the operations of the business and can help humanize the brand. These videos can be shared on a company's website or social media channels.

9. Personalized Videos

Personalized videos are custom-made videos targeted at a specific person or audience segment. These videos are highly tailored and can increase customer engagement and conversion rates.

Personalized videos can be used in email marketing campaigns, retargeted ads, landing pages, or on-demand inputs from customer service professionals.

Video marketing is a popular tool in today's digital era, with businesses using videos to engage, educate, and persuade their audiences. From product explainer videos to personalized videos, the variety of video types businesses can use to reach their target audience is vast.

No matter what type of video content a business chooses to create, Oomph Artwork's goal is to provide valuable and engaging content that resonates with the target audience and ultimately drives sales.

Investing in video marketing is a smart move for any business seeking to reach a broader audience and achieve sustained growth. So reach out today for a customized solution altered to fit your brand needs!